The Food Emporium, a long-time Inkwell client, expressed interest in creating a unique, weekly signage program for their 37 tri-state area stores. They envisioned 22x28-inch four-color signs inserted into stanchion frames and positioned near weekly specials. Four or five products would be featured weekly, each with two different price points.
The Inkwell case studies
Weekly signage program
THE CHALLENGE
Timing. The advertising department wanted to highlight items corresponding to their weekly circular, which meant The Inkwell had only 2-3 days for production.
THE SOLUTION
We created multiple master pages, style sheets and a cataloged archive of client images.The Food Emporium provided an Excel® file containing featured items’ text and multiple price points, which were store-location dependent. After creating the sign files, PDFs were sent for client approval. An average of 140 signs were printed eachweek. Signs were then kitted by store, rolled into rigid tubes and delivered to Food Emporium’s corporate headquarters. They, in turn, distributed the kits through their mailroom.
THE RESULT
A highly successful program that ran on time and within budget for 80 consecutive weeks. Store managers enthusiastically reported increased featured items sales.